The NUMBER ONE tool for the internet marketer is the autoresponder. In fact this is the most vital tool on the planet. This can not be over stressed.
Why you need an autoresponder
Autoresponders allow you to keep in contact with your clients. The way it does this is by sending the client information about available products. These mailings are spaced over a time interval that you set in the autoresponder.
They allow you to group your customers into categories by subscribing them to different autoresponders depending on which product they purchase. The messages they receive will then be targeted to the particular needs of the customer, and they will not receive unwanted messages.
The best autoresponder tools I know of come from aweber.
Aweber is pleasant to use with everything neatly laid out and easy to find. The automated help system makes using the software a breeze.
They have taken the hassle out of building a list, allowing you to spend your time doing what you should be doing - marketing your product.
Follow the link below to sign up for an aweber account - its not too expensive and believe me you dont want to do internet marketing without it.
Here are some tips for using autoresponders:
* Lead Capture
If you are using a squeeze page make it short and to the point; the only purpose of the squeeze page is to pursuade potential clients to enter their name and email. In this one simple step you are preventing clients from slipping through your fingers.
You should place lead capture forms on your websites so that potential clients have an easy way to find out more about your service.
* Message Spacing
Start with your messages one day apart for the first two and increase this depending on the number of messages. Generally messages shoud be sent around 3-4 days apart.
* Message Content
If you are trading affiliate products you would generally want to use the email copy provided by the products owner. If you are creating your own copy, you should follow these basic guidelines:
Dont upset the customer; you must keep your messages pleasant and cheerful.
Dont use words or phrases with negative connotations, unless you know what you are doing. Instead try to make the customer feel happy or enlightened.
Please try to sound professional at all times - people will not do business with you if you lack precision.
Dont send too many off-topic emails; the customer will lose interest.
These are all basic practices and should be applied over all areas of business.
* Conclusion
So now you know the basics of what autoresponders are and how to begin to use them.
And remember, if you think you can do business online without one
YOU ARE WRONG.
So if you havent got one, and your hoping to market over the internet, sign up for aweber using the link below.
If you have been trying to do internet marketing without an autoresponder, and you aren't making any money, try it now. You wont believe what a difference it makes.
Happy marketing,
M Fisher
